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About

Project Allies is a music industry product management and release strategy consultancy company founded by Alison Lamb.

 

The business looks to support labels, managers and artists setting up and going into campaign across a whole number of area’s including release timeline strategy, creative commissioning, social media strategy, marketing and streaming consultancy.

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Alison Lamb launched Project Allies following 15 years of working in the music industry, where she has worked across distribution, independent record labels and management - where she has worked at Modest! and Prolifica - where she achieved multiple UK Top 10 albums and a UK number 1 album.

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Alison launched Project Allies as a way to work alongside managers / labels with an empathetic understanding of the modern day pressures that have to be faced when setting up campaigns. 

 

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Find out more about Alison's experience on LinkedIn

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Find out more about Project Allies current clients & activities on Instagram

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Management Clients

Alongside marketing consultancy Alison has continued to manage artists.

Current roster includes -

Daytime TV

2024 saw the band’s first taste of mainstream radio, with all 5 tracks from their EP ‘Island’ receiving support across Radio 1 and DSP support. Fresh off the back of a UK support tour with Twin Atlantic, the band are supporting You Me at Six on a handful of their farewell shows in March - with new music coming very soon.​Follow on TikTok | Instagram

Harry Lyon

Having built a name for himself across the North on the live circuit Harry has been honing his craft as a musician and lyricist, with a brand new EP ready to go into 2025. ​Follow on TikTok | Instagram

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