A Music Consultancy Company

About
Project Allies is a music industry product management and release strategy consultancy company founded by Alison Lamb.
The business looks to support labels, managers and artists setting up and going into campaign across a whole number of area’s including release timeline strategy, creative commissioning, social media strategy, marketing and streaming consultancy.
Alison Lamb launched Project Allies following 15 years of working in the music industry, where she has worked across distribution, independent record labels and management - where she has worked at Modest! and Prolifica - where she achieved multiple UK Top 10 albums and a UK number 1 album.
Alison launched Project Allies as a way to work alongside managers / labels with an empathetic understanding of the modern day pressures that have to be faced when setting up campaigns.
Find out more about Alison's experience on LinkedIn
Find out more about Project Allies current clients & activities on Instagram

Campaign Case Studies
Management Clients
Alongside marketing consultancy Alison has continued to manage artists.
Current roster includes -

Daytime TV
2024 saw the band’s first taste of mainstream radio, with all 5 tracks from their EP ‘Island’ receiving support across Radio 1 and specialist DSP's. Fresh off the back of a UK support tour with Twin Atlantic, the band are supported You Me at Six on a handful of dates on their farewell tour this year with much more to come! Follow on TikTok | Instagram








